Apashe is a world wide known producer whose name you may recognise from his fresh and energetic live shows or from his success in licensing commercial spots for brands like Marvel, Netflix, NBA, Samsung, Fast & Furious to name a few. If you haven’t connected his name to these brands, you may have heard his music in the gaming industry; Apashes sound designing and music can be heard in the background in such game as Assasin’s Creed, Far Cry and Watch Dogs. He also belongs to the same groups of artists like Black Tiger Sex Machine and Dabin; they all belong to the Kannibalen Records family. His impressive resume speaks for itself, but here are few things you yet haven’t known about him: read more about Apashe from the interview below, and learn how Russian culture and ramen are related to his career.
Hi Apashe! How are you doing?
Hi there! Not bad, at home during this quarantine. It’s actually nice to be home, doesn’t happen that often.
Tell us how it all began, how did you get into producing?
It’s a hard one to answer as I don’t really know when I started exactly. My sister installed Fl Studio 3.56 on my dad’s computer when I was 9. My dad was working in Cubase, recording a bunch of instruments for fun. I was always clueless but started messing around . However it only started being more serious around the age of 14 when I stopped playing video games to only ‘play’ in producing daw’s like Fl Studio, Reason etc…
For those who aren’t familiar with your music, could you describe your personal sound?
I like to call it ‘Majestic’, it’s a mixture of epic classical music with hip hop and bass music.
Creating an album is more complicated than just releasing a single. Could you share the creative process behind “Renaissance”?
Creating an album like my first one versus this one is a completely different process. This one took me a million years. I had to compose drafts of the songs, then extract the classical parts and rework full orchestral version for a symphonic orchestra. This means choosing parts for each individual player and we had over 65 instruments in the orchestra. Then write all the transcript (partitions), record everything, take the recordings back in the studio and finally incorporate those into the drafts and finish the songs.
You have been fascinated by the Russian culture and decided to sample “Tchaikovsky 4th symphony” on “Uebok” track. Can you share your creative process behind this?
I wanted to make a song influenced by the russian culture since my song “No Twerk” blew there back in 2015. Never ended up doing it until I came across this melody called “the birch tree” which Tchaikovsky made famous in his 4th symphony. I think he got asked by a Tsar back then to write a symphony using that traditional melody. When I heard it I directly felt there was a potential banger hiding in between those chords. Made the beat and asked everyone I knew in Russia if they knew a sick girl who could rap on it. Found Instasamka and just straight up messaged her on Instagram. A week later I had the recordings and we played it at a festival togther and shot a music video in Nizhny Novgorod Russia.
What is your favorite song from the album?
It’s really hard to choose, mainly because they are very different from each other and it would depend on my mood. If right now I had to pick one I had say ‘Dead’. There is just something about that hopeful melody that really catches my feels. It’s hopeful yet sad, chill and still hard and the genre is completely indescribable which I think it’s cool. It’s almost like a new genre.
What has been your funniest moment to date related to music?
I once posted in my stories something about Ramen noodles (I love ramens), and I got hit up by a fan who sent me a huge box full of ramen and a full ramen printed tracksuit in it. I had ramens for months and ended up giving it to some friends as well. I’m still wearing the tracksuit today.
We are nearing to the end of our interview but I would like to give you the change to share something with your fans & new listeners. What to wait from you during 2020?
Hope everyone is home and safe during these strange times. I hope they may find comfort in the music I’m about to release. Currently working really hard to bring out other content such as a documentary behind the album process as well as another music video. Hopefully it will keep people entertained during these lockdowns. Cheers. John