Sprung from the chaos of 2020, producer power duo Holdra has exploded onto the scene with a cutting edge, head turning, and undeniably heavy sound. Their debut single, “USB” is a wild flex of dubstep sound design and tongue-in-cheek hyperpop songwriting that has me now waiting on the edge of my seat for some rumours releases, collaborations and shows in the near future.
Holdra’s Ivy Jahnson and Lindie O’Toole first crossed paths online, connecting over a shared love for electronic music and the avant garde. The girls’ friendship developed over late night discussions of music production that lasted into the early hours of the morning. Each feeling that they had met their match, there was nothing left for them to do but create something together that filled what they both felt was missing from the electronic music landscape: a bold, energetic, and sophisticated new take on dance music.
Written in the midst of the first 2020 lockdowns, “USB” is a homage to the club scene that we’ve all missed so deeply throughout the pandemic. The duo had this to say about the track and the new project:
The track tastefully combines dubstep sound design with tongue-in-cheek hyper pop songwriting to create a punchy and powerful hit!Holdra
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